Friday, January 15, 2010

Bill Glazer and the Outrageous Academy on Advertising

Mara Glazer is sharing this information about Bill Glazer. Copying it
here because of the information she shared:

Bill is now into the full swing of day 1 of the OUTRAGEOUS
Academy, and the crowd's brains are being saturated with
OUTRAGEOUS Money Making and Response Boosting Information.

Bill has just finished teaching Module 2 of his Workshop, "Chief
Components That Make Your OUTRAGEOUS Advertising Successful."

From the stage, he shared his OUTRAGEOUS boosters which help
generate more response in advertising campaigns. Some of my favorites
are...

1. using purls (personalized urls)
2. making an offer and deadline (and announcing it multiple times
throughout the marketing piece)
3. including contests to create involvement
4. personalizing your advertising pieces with the recipient's first name
5. making the marketing piece dimensional (busy fingers increase
response)

He also shared tips on how to craft an OUTRAGEOUSLY effective
headline that won't put others to sleep.

He taught the audience that a great headline needs to answer one or all
of the following:

1. Who cares?

2. What's in it for me?

3. Why are you bothering me?

4. So what?

He explained how important it is that a great headline always have a
deadline referring to a specific date, limited quantity, or both. This
stresses the importance of the offer and encourages your customers to
act fast.

Bill also taught his Advanced Outrageous Strategies to "at
least" triple the results of all of your OUTRAGEOUS Advertising.
How would you like to "at least" triple the results of your
advertising? That's what I thought! Trust me, the crowd was at
the edge of their seats during Bill's session on Advanced
Outrageous Strategies.

If you haven't had a chance yet to sign up for "PRIORITY NOTICE"
of the release of the DVD's and CD's of the full unedited version
of day 1 of the OUTRAGEOUS ACADEMY, (plus the HUGE event workbook
filled with dozens and dozens of outrageous examples never shown
before that you can swipe and deploy for your own business),
click on the link below. As a FREE BONUS I will give you a CD of
a special presentation by Dan Kennedy on "The 10 Most OUTRAGEOUS
Marketing Strategies He's Ever Used". click on the link below to
sign up.


https://gkic.infusionsoft.com/link/2472b40ca80/64b540
(this might be an affiliate link - but it's not mine - it does lead to
a sales page and sign up form)

Anyway, I gotta run because Bill is about to share some
never shown before OUTRAGEOUS advertising examples, and I don't
want to miss this! My dad has been so serious about keeping them
under wraps, he hasn't even shown me.

Mara Glazer
Roving Reporter
Glazer Kennedy Insider's Circle
Your Place For Prosperity

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